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Massachusetts Medical Society's Physician Focus
Patient Care From Afar
Technology is rapidly changing the practice of medicine, and one of the fastest growing areas is telemedicine – defined as the exchange of information via electronic means to improve a patient’s health. Telemedicine is quickly becoming integrated into hospitals, home health agencies, and physician offices. What are the advantages and disadvantages of these virtual visits? For the physician? For the patient? Can it replace the in-person office visit? When is it appropriate? When is it not? And how should patients regard this new approach to medical care?
Physician Focus is a monthly, half-hour, educational talk show that brings important health and medical information on timely topics from practicing physicians and health care professionals to people and patients of all ages. 2015 marks the eleventh consecutive year of production, and since the first program appeared in 2004, more than 130 programs have been produced on a variety of personal and public health subjects.
Produced for public access television stations, Physician Focus is a collaborative effort of the Massachusetts Medical Society, the statewide organization of physicians, and HCAM-TV, Hopkinton. The program is distributed to some 275 communities in Massachusetts, reaching an estimated 1.9 million cable households in the state.*
The program has a national reach, via the website www.pegmedia.org, where public access stations across the U.S. can download the program for broadcast on their stations. And the program has a multiple online presence, available on YouTube, the website of the Massachusetts Medical Society, and here on its principal website, www.physicianfocus.org, hosted by HCAM-TV. With statewide and national distribution, Physician Focus reaches an estimated 2.5 million households.
In each edition, members of the Medical Society share their knowledge and expertise in patient-friendly discussions with a physician host. Bruce Karlin, M.D., a primary care physician in Worcester, Mass., is the principal host for the program, with several physicians also serving as moderators.
The Massachusetts Medical Society selects and develops the content and distributes the programs to public access stations as a public service. HCAM-TV provides the studio and production facilities and technical expertise for production. The show is taped at least one month in advance of distribution.
Executive Producer of the show is Richard Gulla of the Medical Society’s media relations office. Mr. Gulla has more than 30 years of experience in communications and public relations for some of the region's largest nonprofit and media organizations. The program is produced by HCAM’s Station Manager Jim Cozzens, who has over 30 years of experience producing television programs and overseeing community access television stations. It is directed and edited by HCAM’s Mike Torosian. Comments and inquiries about programming are welcome. Write to PhysicianFocus@mms.org.
*Subscriber figures from Mass. Department of Telecommunications and Energy, Cable Television Division
Superbugs: Protection from Infection|
Their real names are difficult to pronounce, and they become known by acronyms such as MRSA or shortened names like C.diff. They are drug-resistant bacteria, often called “superbugs,” and are a major source of infections that can lead to serious illness and even death. The Centers for Disease Control says these ‘bugs’ cause one out of every seven infections caught in hospitals. They are now being detected beyond hospitals – in schools and other frequently visited locations in communities. How do these “superbugs” arise? What are the risks of these bugs? And what can individuals do to protect themselves?
Guest: Dr. Alfred DeMaria, Mass. Department of Public Health
|Weekly Schedule||First Airing||Second Airing||Third Airing||Fourth Airing|
|Physician Focus||Monday, 8:30 PM||Thursday, 2:00 AM||Thursday, 9:30 AM||Thursday, 6:30 PM|