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Massachusetts Medical Society's Physician Focus
Colorectal cancer is the second leading cause of cancer-related deaths in the U.S., after lung cancer. The disease affects both men and women, and is most often found in people 50 years of age and older. Screening for this disease saves lives, but one in three adults – some 23 million people – between 50 and 75 -- is not getting tested as recommended. What are the causes of colon cancer? How is the disease treated? Why do so many avoid testing? And what are the best screening tests?
Physician Focus is a monthly, half-hour, educational talk show that brings important health and medical information on timely topics from practicing physicians and health care professionals to people and patients of all ages. 2015 marks the eleventh consecutive year of production, and since the first program appeared in 2004, more than 130 programs have been produced on a variety of personal and public health subjects.
Produced for public access television stations, Physician Focus is a collaborative effort of the Massachusetts Medical Society, the statewide organization of physicians, and HCAM-TV, Hopkinton. The program is distributed to some 275 communities in Massachusetts, reaching an estimated 1.9 million cable households in the state.*
The program has a national reach, via the website www.pegmedia.org, where public access stations across the U.S. can download the program for broadcast on their stations. And the program has a multiple online presence, available on YouTube, the website of the Massachusetts Medical Society, and here on its principal website, www.physicianfocus.org, hosted by HCAM-TV. With statewide and national distribution, Physician Focus reaches an estimated 2.5 million households.
In each edition, members of the Medical Society share their knowledge and expertise in patient-friendly discussions with a physician host. Bruce Karlin, M.D., a primary care physician in Worcester, Mass., is the principal host for the program, with several physicians also serving as moderators.
The Massachusetts Medical Society selects and develops the content and distributes the programs to public access stations as a public service. HCAM-TV provides the studio and production facilities and technical expertise for production. The show is taped at least one month in advance of distribution.
Executive Producer of the show is Richard Gulla of the Medical Society’s media relations office. Mr. Gulla has more than 30 years of experience in communications and public relations for some of the region's largest nonprofit and media organizations. The program is produced by HCAM’s Station Manager Jim Cozzens, who has over 30 years of experience producing television programs and overseeing community access television stations. It is directed and edited by HCAM’s Mike Torosian. Comments and inquiries about programming are welcome. Write to PhysicianFocus@mms.org.
*Subscriber figures from Mass. Department of Telecommunications and Energy, Cable Television Division
Infectious Disease: Fear vs. Evidence
Men’s Top Health Risks: And What to Do About Them
When it comes to individual health, men fare far worse than women: Men are twice as likely to die of heart disease, more prone to be killed or injured in accidents, and more likely to suffer from drug or alcohol addictions. What causes men to do so poorly as compared to women? What are the main health risks that men face? And what should men do to reduce those risks?
|Weekly Schedule||First Airing||Second Airing||Third Airing||Fourth Airing|
|Physician Focus||Monday, 8:30 PM||Thursday, 2:00 AM||Thursday, 9:30 AM||Thursday, 6:30 PM|